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Disentangling Preferences and Learning in Brand Choice Models

Bibliographic Details
Journal Title: Marketing Science
Authors and Corporations: Shin, Sangwoo, Misra, Sanjog, Horsky, Dan
In: Marketing Science, 31, 2012, 1, p. 115-137
Type of Resource: E-Article
Language: English
Institute for Operations Research and the Management Sciences (INFORMS)