TY - JOUR TI - Disentangling Preferences and Learning in Brand Choice Models T2 - Marketing Science VL - 31 IS - 1 SP - 115 EP - 137 AU - Shin, Sangwoo and Misra, Sanjog and Horsky, Dan PB - Institute for Operations Research and the Management Sciences (INFORMS) PY - 2012 PY - 2012 LA - English SN - 0732-2399 SN - 1526-548X UR - http://dx.doi.org/10.1287/mksc.1110.0680 UR - https://katalog.skd.museum/Record/ai-55-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTI4Ny9ta3NjLjExMTAuMDY4MA ER -