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  1. 1
    Published in Marketing Science (1984)
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  2. 2
    by Shugan, Steven M.
    Published in Marketing Science (1988)
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    E-Article
  3. 3
    by Moorthy, K. Sridhar
    Published in Marketing Science (1987)
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    E-Article
  4. 4
    by Bradlow, Eric T.
    Published in Marketing Science (2008)
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